HERSHEY'S Cocoa, a classic favorite and the industry leader, brings rich chocolate flavor to all of your favorite desserts. Perfect for making scrumptious chocolate cakes, frosting, brownies and hot cocoa. As the label says, HERSHEY'S Cocoa is "Great for Baking!" Available in Unsweetened and premium Dutch Processed blends.  Perfectly Chocolate Hershey's Hot Cocoa  2 tablespoons sugar  2-3 teaspoons Hershey's Cocoa 1 dash salt 1 cup milk 1/4 teaspoon vanilla extract Directions: Mix sugar, cocoa and salt in large mug Heat milk in microwave at HIGH(100%) for 1 to 1-1/2 minutes or until hot Gradually add hot milk to cocoa mixture in mug, stirring until well blended Stir in vanilla.